| dc.description.abstract | This research was motivated by the existing condition of the Indonesian Sharia Bank Tomo branch which is still in the form of Sub-Branch Offices; there are no bank location points on maps, low marketing intensity on social media, and the traditional gold content measuring instruments. This research method is a field and qualitative descriptive approach. Primary and secondary data collection techniques through observation, documentation, and interviews using source triangulation techniques. Data analysis techniques of Miles and Huberman and SWOT analysis. The results of research through SWOT analysis that produce alternative strategies to form a Business Model Canvas improvements are in Customer Segments with the addition of younger generation segments. Customer Relationship by maximizing personal assistance. Channels with the addition of more intense and trending use of social media, website updates, more attractive and quality brochures, and holding seminars. Value Proposition: The modernization of measuring instrument technology. Key Activities with modernising gold content measuring instruments can minimize estimation errors. Key Resources, modernization of measuring instrument technology, training centres, and cash deposits at ATMs. Key Partnership is the hope of collaborating with universities. Revenue Streams are expected to increase existing revenue. Cost Structure by removing the cost of test water. | en_US |
